Modernizing a Multinational Financial Brand
Dino Group operates financial institutions across New York, London, and Madrid, offering investment banking, trading, and merchant banking services. Despite their global reach, the company’s web presence had not been meaningfully updated in nearly two decades. Working in direct collaboration with the Head of Marketing at Dinosaur Merchant Bank Limited (London), I led the full redesign and relaunch of the group’s digital footprint — starting with Dinosaur Financial Group (New York) and Dinosaur Merchant Bank (London), and laying the foundation for a third site in Madrid.
“We modernized a multinational finance brand’s digital presence—elevating every client touchpoint and creating a platform for global growth.”
A Global Website Reboot
When I came in, Dino Group’s web properties hadn’t been touched in nearly 20 years. The design was outdated, not mobile-friendly, and difficult to update. My mission: to modernize the visual identity and unify Dino Group’s brand across its key geographies — while navigating the complexities of compliance, time zones, and global expansion.
✔ Rebuilt legacy websites from scratch in Webflow
✔ Prepared for geographic expansion to Spain
To support the launch of Dinosaur Group Madrid, I designed and staged a third website in Webflow, complete with:
- Multilingual content (English and Spanish)
- Localization-ready structure
- A flexible template to accommodate service line variations in the Spanish market
✔ Coordinated across multiple time zones and departments
I managed feedback loops and approvals across:
- London (GMT)
- New York (EST)
- Collaborated with marketing, compliance, management, and IT to ensure content accuracy and brand consistency across all three regions
Outcomes That Matter
Digital Modernization
- Replaced outdated 2000s-era websites with sleek, mobile-first platforms
- Delivered scalable, future-proof templates in Webflow — no developer required
Global Collaboration
- Seamlessly bridged marketing and compliance workflows across London, New York, and Madrid
- Operated effectively across 5+ time zones and 3 regulatory environments
International Expansion Support
- Built a full bilingual site for Dinosaur Group Madrid (English & Spanish)
- Created consistent UX across all three geographies, preparing Dinogroup for a unified global brand presence
“When the websites launched, they didn’t just look better — they became functional assets. Easy to update. Ready to scale. Aligned across teams. Global by design.”
